Thomas A. Hedrick, Jr. came to the Partnership in 1986 as the marketing director and one of the three-person team that organized and launched the organization in 1987, then known as ‘The Partnership for a Drug-Free America.’
He served as national director and president from 1987 to 1994 and helped lead the expansion of the Partnership into the largest private-sector, public service communications program in America’s history. He served as Vice Chairman from 1994 to 2001. During this initial period, the Partnership’s focus was on delivering evidence-based prevention communication messages through all forms of the media.
Tom helped lead the development of new Partnership programs to include evidence-based resources and support for parents and caregivers in intervention, treatment, and recovery through a web-based platform at www.drugfree.org, and a toll-free Helpline at 1-855-DRUGFREE. More recently, a CRAFT/MI-based peer support program was developed and piloted with the Center for Motivation and Change. Experienced parents are recruited and trained to coach other parents who have a child with a substance use disorder, and the coaching is integrated with the online resources and Helpline into a national Parents Support Network.
Before joining the Partnership, Tom had been involved in the marketing and advertising of a variety of products and services. He was formerly senior vice president and management representative at Backer Spielvogel Bates, where he managed the Ralston Purina and Warner-Lambert accounts. Prior to that he was vice president at Saatchi & Saatchi Compton where he worked on a variety of Procter & Gamble products.
Tom has served as a member of the National Advisory Council on Drug Abuse. He is a graduate of Temple University with a BA in communications, has a son, Tod, and lives outside Savannah, Georgia, with his wife Maryanne.